The ads arrive on WhatsApp


The ads arrive on WhatsApp



The new updates of the instant messaging app bring a change in their use policies


    An ad in a conversation with your friends on WhatsApp? Yes, we'll see soon. The instant messaging application has changed the terms of service without many people realizing it.

With the latest modifications, companies can send any advertising message. The explicit mention of "sponsored content" or "business announcements" leaves no doubt, especially if we add the recent announcement of the business version of the app, called WhatsApp Bussines , as explained in his blog WAbetainfo.

    These changes are another step in the exchange of data between Facebook and WhatsApp, an action that is unfortunate for European authorities. In 2014, Zuckerberg disbursed close to 17,000 million euros for the instant messaging application.

The latest changes in the conditions of WhatsApp give permission to the company, with prior consent of the user, to share name and phone and other information such as the frequency of use, operating system of your mobile and the companies with which you send messages and commercial messages .

The terms also give new permissions to the social network and the messaging application to share even more data between both companies.

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