92% of Spaniards connect to the internet at least once a day


92% of Spaniards connect to the internet at least once a day


Half of the world's population is connected, reaching more than 4,000 million mariners


   For the first time in history, the Network of networks reaches 4,021 million people who browse it, a figure that assumes that the Internet reaches half of the world's population, according to data from the Digital report in 2018 by Hootsuite. and We are Social.

An increase in users who also move to Spain, where the figure has grown by 2 million to reach 39.4 million active Internet users , which means that 85% of Spaniards already have access to the network.

"With 4,000 million online users, connectivity has already become a way of life for most of us. However, while Internet companies strive to provide service to the next billion users, we will see important changes in the coming months, "says Simon Kemp, global consultant at We Are Social.

   According to the Digital 2018 report, Spaniards spend 5.20 hours a day on the Internet and most prefer the smartphone to connect to the network, specifically 37.2 million Spaniards do so. Nine out of ten Spaniards (92%) surf the internet once a day at least.

However, the preferred use for mobile is neither browsing nor even calling by phone. The Spaniards have left the cameras in the drawer and more than half use their mobile phone to take photographs. The second use has also made forget one of the most everyday objects of every morning, the mobile is already the preferred alarm for five out of ten Spaniards.

Network addiction
The use of social networks in mobile has increased by 14% during the last 12 months, reaching 2.958 million users, which means that 93% access to them from the smartphone.

In Spain there are 27 million active users and dedicate 1.38 daily hours to their use . One more year the universe Facebook are the most desired by Spanish Internet users. WhatsApp is the most downloaded application on national mobile devices followed by Instagram, Facebook Messenger and Facebook.

The report also reveals that the global growth of the Network is driving e-Commerce , since 1,770 million Internet users bought online products in 2017, an increase of 8 percent compared to the previous year.

Together, consumers spent a total of 1.474 billion dollars on e-commerce platforms in the last 12 months, 16 percent more than in 2016.

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